In BikeLife, there are very few hubs that can really beat the soul.

We believe that true excellence in hubs lies in craftsmanship and design.

We believe that meticulous engineering empowers every rider—through precision machining, quality control, delivery, and unwavering commitment.

We believe in the passionate souls who stand beside us, forging something greater together.

We believe that youth is a fleeting chance, but the spirit of curiosity and adventure never truly grows old.

ROOTS

The history of Koova began ten years ago when two founders joined forces, focusing on the precision manufacturing of bicycle hubs. From a modest workshop, they continuously refined their designs. With an unwavering commitment to quality, they dedicated themselves to creating reliable core components, providing cyclists with exceptional performance and support.